by Kas Kunz
As mentioned in the previous post the first step in online social activities is to listen. By listening you'll discover not only trends and gain customer feedback, but resources you can use in your business, where key players, customers, and prospects "hang-out" online. Listening gives you the places to start and guides you in how to participate to help you to be productive and provide value when you begin to participate in the conversation.
These two videos by Common Craft video productions give you the value in social networking and social media and perspective on what each one provides.
What are some key business benefits you value with social networking and social media?