by Kas Kunz
Twenty years ago this month was the start of what is now the World Wide Web. While the development of the Internet started in the 50s, the Web didn't come about until the late 80s. In March 1989 Tim Berners-Lee proposed a system of connecting information that would use the Internet plus a simple address system. The goal was to make it easy to share information. In 1993 the Mosaic Web browser was created which made the Web available to PC and Mac users. Now, there are approximately 80 million Web sites with over a billion people sharing information all over the world. That's a lot of information being shared!
This ability to share information is part of what fuels the knowledge breakthroughs we experience at such a rapid-fire pace. Every 2 to 3 years the Internet and Web goes through a metamorphosis which changes how it's used. What does this mean in how you market your business?
The Internet and Web is the largest communications pipeline in history. Over the last twenty years it's moved beyond the exclusive use of research centers, universities, and governments into the everyday lives of the general population. It's a center point of communications with mobile devices which taps into voice, email, Web sites, text, music, video, podcasts (radio type shows), social connections, and more, and the same through computers. The old fashion written word has gained prominence with a readership that has moved online with print publications and blogs. Some variations of these have percolated for a long time and matured with use while others have come about and grown in acceptance in the last 2 to 3 years. This means figuring out how to use the Internet and the Web is one BIG ongoing experiment for everyone.
Technology with the Internet and Web has acquired a more human touch in how it's used to communicate. And with this online communication pipeline the shift of control has passed to the individual. With this shift of control it's important for your business to learn how to have meaningful conversations with the goal to turn them into productive connections for both parties. Lot's of experimenting to learn how to tap into this pipeline is the key for your business.
What online hit or miss business experiments can you share with us and what suggestions do you have for businesses to learn how to make productive connections online?