by Kas Kunz
Starting a business from scratch, growing a company, turning around a troubled company, maintaining success with inevitable upturns and downturns in the market or running a multinational company requires different skills. What does it require at each of these points in its existence? How do you market to achieve the different business goals?
Business growth and maturity — developing marketing intelligence is not something the business does by itself, but is intricately tied to the individuals who make up the company. Everyone is responsible for marketing — whether it's internal or external. What is done within the company always impacts the customer.
Marketing is not something that is done once or periodically — it's always part of a successful company. It takes the business goals — defines what needs to be done and how they need to be implemented in order to be achieved. For a company to continue as a viable business a culture of learning, development, and growing competencies are always in the marketing mix.
Brought together in this video are two well-known individuals that have grown up in businesses started from scratch that grew into multinational companies, which have been part of major technology evolutions in the business world. No matter what scale of business you want to be involved in or achieve, as you watch and listen, imagine all the changes they made in their competencies as their businesses grew up.