by Kas Kunz
This past week eMarketer.com published an interview excerpt with David Tokheim, the General Manager at Six Apart Media who are the creators of the blogging service TypePad, Movable Type, and Vox. One trend brought out is both blogging tools and social networks are making it easier to connect between the two. When you post on your blog such as TypePad you can publish through to your Facebook and Twitter — which means you don't have to use multiple systems to connect your various online activities. Other insights from the interview:
"Mr. Tokheim: We're seeing a lot more women blogging, a lot of mommy bloggers. They have a different dynamic than what we've seen from tech bloggers in that most of the moms have multiple blogs. They work with different networks like BlogHer, as well as Six Apart Media. And there's a very strong community around what they're doing.
eMarketer: What do you think is driving the spike in mommy bloggers?
Mr Tokheim: Two things: I think it's awareness, or word-of-mouth, and blogging platforms have become easier to use.
One of the reasons that technology bloggers were some of the first bloggers is that they were tech-savvy and able to write code, which you needed to do in the early days of blogging."
In the same week, Anita Campbell, the Executive Editor of Small Business Trends shared her insights on a recent 2009 Women and Social Media Study by BlogHer, iVillage, and Compass Partners released April 28, 2009.
3 Findings she highlighted from the study:
- Interesting Finding #1: Social Networks Like Facebook Get the Most Usage
- Interesting Finding #2: Blogs Wield the Widest Influence
- Interesting Finding #3: Women Look to Blogs for Business, Politics, Cars, and Technology
"Depending on the nature of your business, it might be worth it to focus on Facebook or MySpace — if, for instance, you are in the entertainment business. But for most things, such as if you are in B2B business or selling technology, blogs could give you more influence."
Read Anita Campbell's excellent post for more of her input on these findings.
More from the Study:
Large, medium or small doesn't matter when it comes to the Internet, the services and connections it enables impact everyone's business. How do you see these market insights being integrated with your business goals and objectives?