by Kas Kunz
Why take the time to look around, to observe the responses of others and tune into your own experiences with businesses, services, and products you use? What's good? What isn't? Why encourage others within your company to do the same and share and talk about them on a regular basis? How does this affect your prospects and customers?
It's easy to become oriented and focused on the company solely from an internal perspective. This often leads to inaccurate assumptions about the expertise and knowledge prospects and customers have in regards to the company's products, services, and industry. It creates unnecessary missteps and road blocks to new opportunities.
Learning to pay attention and share experiences and observations can give you good insights into what your customers could be experiencing. Don't get caught up in negative rants, but use all the experiences as a way to look at your company from an outsiders perspective. Does your internal company perspective and external perspective of prospects and customers match?
Cultivating a view point that leads to a prospect and customer oriented focused perspective keeps your company in-tune to potential new products, services, and markets.
Using the power of observation and first hand experiences can put you back-in touch and keep you connected.
What first hand customer experiences have you had and observations you've made which changed the way you do business for the better?